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Experience what’s
not there.

How can aftersales topics be seamlessly integrated into the sales process? Enter, the MINI Accessories App – HoloLens. Once the smartglasses are on, a new world unfolds; one filled with cars, roof racks, tires, dozens of colors, and the iconic sport stripes. At the IAA Messe in Frankfurt, visitors configured the car of their dreams in moments, swiping through 130 different accessories in up to 7 languages.

Client.

MINI

Project.

Mixed Reality App

Services.

Brand Guides
Development
Sprint
UX / UI Design

NEXT Case.