Rolls-Royce Motor Cars After Sales Team had no direct way to stay in contact with their customer once they drove of the lot.
7 Design SPRINTs and 522,643 lines of code later, the joint project team launched Whispers, available exclusively to Rolls-Royce owners.
The app is an ethereal companion offering unique products, exceptional services and unforgettable experiences, tailored to the customers’ individual requirements.
IMPACT:
Whispers captures the Zeitgeist for experiential luxury. The impact is profound amongst the users, who can create a community of like-minded Rolls-Royce owners, purchase bespoke experiences, and gain exclusive insights into the world of Rolls-Royce.
“Rolls-Royce Whispers is the digital home of Rolls-Royce with unequalled level of access.”
– Torsten Müller-Ötvös, CEO of Rolls-Royce
