How can aftersales topics be seamlessly integrated into the sales process?
Enter, the MINI Accessories App – HoloLens.
Once the smartglasses are on, a new world unfolds; one filled with cars, roof racks, tires, dozens of colors, and the iconic sport stripes.
At the IAA Messe visitors configured the car of their dreams in moments, swiping through 130 different accessories in up to 7 languages.
Impact: AR/VR solution allows the customer to experience the whole range of accessories on real vehicles